Jeane Smith is seventeen and has turned her self-styled dorkiness into an art form, a lifestyle choice and a profitable website and consultancy business. She writes a style column for a Japanese teen magazine and came number seven in The Guardian's 30 People Under 30 Who Are Changing The World. And yet, in spite of the accolades, hundreds of Internet friendships and a cool boyfriend, she feels inexplicably lonely, a situation made infinitely worse when Michael Lee, the most mass-market, popular and predictably all-rounded boy at school tells Jeane of his suspicion that Jeane's boyfriend is secretly seeing his girlfriend. Michael and Jeane have NOTHING in common - she is cool and individual; he is the golden boy in an Abercrombie & Fitch T-shirt. So why can't she stop talking to him?