Webinars For Dummies

Sharat Sharan, John Carucci

John Wiley & Sons

2014

288 páginas

9h 36m

ISBN-13: 9781118885512

Gather an audience from around the globe with webinars Webinars For Dummies takes the guesswork and uncertaintyout of webinar creation. Written by John Carucci under the guidanceof webinar technology company ON24, the book provides a roadmap forcreating a webinar that effectively communicates to the audiencewithout boring them to sleep. Webinars For Dummies gives youthe insider's perspective on techniques that have been proveneffective time and again. Webinars are becoming increasingly common as a way forbusinesses to connect with customers and partners without distancebeing a factor. Whether they take the form of a live presentation,a PowerPoint slideshow, or a combination of both, the beauty of thewebinar is that it can be archived and viewed again after theinitial set presentation. But this feature also adds a burden tothe webinar creator, as the presentation must be understood outsideof the live context. Creating what is essentially an archivalpresentation means considering a host of factors surrounding bothcontent and organization. Webinars For Dummies includes allthe information your business needs to start creating customwebcasts, including: A webinar overview, and how to determine your need, budget, andavailable tools Topic selection, script creation, graphic production, andmarketing Creation advice, including live troubleshooting and how tohandle viewer questions Archiving tips, and how to integrate webinars into a marketingplan You'll also find special tips for effective production andmarketing, tips for readying yourself for the webinar, and casestudies that illustrate successful webinar techniques. Modernbusiness is rarely localized, and webinars are an effective way tocommunicate live, on a global scale. Webinars For Dummieshelps you ensure your business doesn't get left behind.