An Introduction to Revenue Management for the Hospitality Industry

Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker

Prentice Hall

2020

335 páginas

11h 10m

ISBN-13: 9780131885899

Inglês

Addressing an emerging course in Hospitality Management, this one-of-a-kind text outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.