This true story of invention and entrepreneurship, strong management and leadership, strategic diversification, and turnaround and acquisition artistry, reveals how Bombardier Inc., which was founded by the inventor of the snowmobile, became a global leader in the transportation industry.
The Bombardier Story
Larry MacDonald
John Wiley & Sons
2012
320 páginas
10h 40m
ISBN-13: 9781118482940
Inglês
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