Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
Business Marketing: Connecting Strategy, Relationships, and Learning
F. Robert Dwyer, John Tanner
McGraw-Hill/Irwin
2008
704 páginas
23h 28m
ISBN-13: 9780073529905
Inglês
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