Competitive Intelligence - From Black Ops To Boardrooms - How Businesses Gather, Analyze, And Use Information To Succeed In The Global Marketplace

Larry Kahaner

Simon & Schuster

1996

300 páginas

10h 0m

ISBN-10: 0684810743

An indispensable guide to the new competitive world, "Competitive intelligence" will help companies transform themselves from mere collectors of information to informed users of intelligence. Innovative and practical, it will forever change the way companies make decisions about themselves and the global marketplace. With detailed examples from home and abroad, Kahaner reveals the methods, case studies, and systems that businesses use today to establish their own intelligence operations. You'll discover how competitive intelligence can unmask hidden competitors, and how it can help your company to enter new businesses, understand you own marketplace, and increase the range and quality of acquisition targets.