Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this book as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you. You don't have to start on page one and work your way through, or even read it from front to back. Each topic stands on its own so dip in and out. Reawaken a thought or an idea you've already had. Spark new ones. Discover different ways of thinking about your business, what you do and how you tell your story. Then go make your idea matter.
Make Your Idea Matter - Stand out with a better story
Bernadette Jiwa
CreateSpace Independent Publishing Platform
2012
142 páginas
4h 44m
ISBN-13: 9781478394846
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Bernadette Jiwa
BERNADETTE JIWA was born into a house with no books and a home full of stories, in Dublin, Ireland. She migrated to the UK in the 1980s, raised three sons with her husband, and now lives in Melbourne, Australia. She is the creator and leader of The Story Skills Workshop--a program that has taught thousands of people to harness the power of their everyday stories.
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