Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook? Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers? What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?
15 Questions About Social Media (15 Questions #2) -
Massimo Moruzzi
Massimo Moruzzi
2016
55 páginas
1h 50m
ISBN-10: B01CZ8YSUC
Edições (1)
Ver mais
Estatísticas
Avaliações
0 / 0- 5 estrelas0%
- 4 estrelas0%
- 3 estrelas0%
- 2 estrelas0%
- 1 estrelas0%
Massimo Moruzzi
Starting in 2000, I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); and now Canada (Transit App). Unenthused about banner ads from day-1, I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a Book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?
5 Livros
0 Seguidor
Lombardia, Italia