Creativity, Inc.

Creativity, Inc. Ed Catmull...


Creativity, Inc.

Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention.

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on 18/9/14

Tendo como modelos Albert Einstein e Walt Disney diz muito sobre Ed Catmull. Fez faculdade de física e depois se especializou em computação na década de 60 e 70. Trabalhou com George Lucas, pois este queria trazer o que havia de mais novo para o cinema, acreditava, diferentemente da norma, que a tecnologia poderia fazer a diferença na produção cinematográfica. Antes disso, ainda na faculdade, teve a oportunidade de ser financiado pela agência militar americana (ARPA), que adotou uma p... leia mais


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cadastrou em:
15/04/2014 21:45:26
Vinny Ebenau
editou em:
16/11/2014 14:56:49