Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are

Everybody lies, to friends, lovers, doctors, pollsters – and to themselves. In Internet searches, however, people confess the truth.

Insightful, funny and always surprising, Everybody Lies explores how this huge collection of data, unprecedented in human history, could just be the most important ever collected. It offers astonishing insights into the human psyche, revealing the biases deeply embedded within us, the questions we're afraid to ask that might be essential to our well-being, and the information we can use to change our culture for the better.

Não-ficção