What would life look like if we could follow through on our intentions?
In Indistractable, behavioural designer Nir Eyal gives us a toolkit to harness our most precious and limited resource: our attention. A former Stanford lecturer, Eyal designed and popularised the techniques that some of the world's biggest companies use to make addictive products, and his international bestseller Hooked is widely read at Facebook, PayPal and Slack.
Now, the man who brought us the addiction has delivered the cure. With four science-backed strategies to help us manage distraction, Indistractable shows us how we can own our decisions, build healthy habits and lead better lives.
Administração / Não-ficção