Em "O que o cliente quer que você saiba", Ram Charan apresenta uma abordagem prática e realista, porém radicalmente nova para as vendas e para o desenvolvimento de novos negócios. Ela possibilita que você obtenha conhecimento mais profundo dos problemas do seu cliente, entenda como a empresa do seu cliente realmente toma as decisões, ajude seu cliente a melhorar as margens de lucro e a alavancar o crescimento da receita, alinhe as vendas com outras funções-chave, desenvolva novas ofertas customizadas a faça o preço ter a prioridade certa.
O que o Cliente Quer que Você Saiba -
Ram Charan
Campus / Elsevier
2008
143 páginas
4h 46m
ISBN-13: 9788535223750
Português Brasileiro
Estatísticas
Avaliações
4.2 / 5- 5 estrelas60%
- 4 estrelas20%
- 3 estrelas0%
- 2 estrelas20%
- 1 estrelas0%
Ram Charan
Ram Charan is a world-renowned business advisor, author and speaker who has spent the past 35 years working with many top companies, CEOs, and boards of our time. In his work with companies including GE, MeadWestvaco, Bank of America, DuPont, Novartis, EMC, 3M, Verizon, Aditya Birla Group, Tata Group, GMR, Max Group, Yildiz Holdings, and Grupo RBS, he is known for cutting through the complexity of running a business in today’s fast changing environment to uncover the core business problem. His real-world solutions, shared with millions through his books and articles in top business publications, have been praised for being practical, relevant and highly actionable—the kind of advice you can use Monday morning. Ram’s introduction to business came early while working in the family shoe shop in a small town in northern India, where he was raised. He earned an engineering degree in India and soon after took a job in Australia. When his talent for business was discovered, Ram was encouraged to develop it. He earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction and was a Baker Scholar, then served on the faculties of Harvard Business School and Northwestern University before pursuing consulting full time.
39 Livros
15 Seguidores
Pradesh, India