UX Strategy - How to Devise Innovative Digital Products that People Want

Jaime Levy

O'Reilly Media

2015

312 páginas

10h 24m

ISBN-10: 1449372864

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Resenhas (2)

5 (Perfeito)

Essencial para todo profissional de Produto

Foi uma leitura bem lenta, porque, como estou começando na área ainda, muita coisa era nova e vi muita coisa que poderia usar no produto do qual sou uma das responsáveis.
Jamie dá dicas muito boas de técnicas, usando ótimos exemplos para embasar suas explicações. Já estou usando algumas na empresa 😉