Customer Development for Entrepreneurs

Mike Fishbein is an entrepreneur in New York City, author of multiple books on entrepreneurship, and has advised both startups and fortune 500 companies on customer development and new product innovation. Mike is the Founder of stpcollege.com, an education technology company in New York City. With over 2,000 enrolled students, stpcollege.com's online courses help entrepreneurs start and grow their companies. Prior to stpcollege.com, Mike was a founding team member of Casual Corp, a venture studio and corporate innovation firm founded by an accomplished serial entrepreneur. While at Casual Corp, Mike served as a lead product manager in validating and launching three new consumer technology products. In addition, Mike advised two of the world's largest publishing companies on new product innovation. Mike's expertise lies in customer development, Lean product strategy, and customer acquisition. He is the author of "Customer Development for Entrepreneurs" and "Growth Hacking with Content Marketing." His writing on startup strategies and tactics have been published in Huffington Post, Entrepreneur, and more. Mike has been starting companies since he was a teenager and serves as a resource and advisor to startups in New York City. You can learn more about Mike via his blog, mfishbein.com.

Negócios e Empreendedorismo