ISE Crafting & Executing Strategy: Concepts and Cases

Crafting & Executing Strategy: Concepts and Cases provides a mainstream, balanced treatment of the latest developments in the theory and practice of strategy. Emphasis on a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities. Improve student learning outcomes using Connect - our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.