The Age of Digital Marketing

This book will teach you how to get started with Facebook Advertising.
You will learn:
All of the different ways you can advertise on Facebook
How to decide which form of advertising will work most effectively for your business and objectives
B2C vs. B2B advertising on Facebook
The pros and cons of using Facebook Ads Vs. Google Adwords and how you can use both for maximum reach
How the platform works and how it automates your remarketing and targeting
How to evaluate and learn from the facebook reports and data to optimize your marketing efforts and get the most bang for your buck.

You will become an expert in:
Creating effective facebook ads
Exploiting the tools and tricks that most people aren’t aware of on Facebook. This will give you a competitive edge
Keeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaigns
Avoiding the 30 most common mistakes people make with Facebook Advertising.

This book is a comprehensive, step-by-step, beginners guide that will help you become an influencer on Facebook, a platform that is absolutely essential for marketers who want to be effective in the 21st Century.

Marketing e Publicidade