Big Shifts Ahead

Data Doesn't Lie: Figure Your Success From The Facts Fact: Demographics determine the direction of our country and they certainly determine the direction of your business. The numbers aren t going anywhere; our population will continue to grow and change. You can either choose to ignore the numbers, a detriment to your business, or you can learn to understand to the numbers. As a leader, it is key to collect the necessary data to spot prevailing trends, not only to make the best possible decisions but also to know what to anticipate with customers for years to come. In Big Shifts Ahead, John Burns and Chris Porter are sharing their expertise in research analysis and consulting so that you may learn strategies to: Plan your business better. Support your decisions with facts. Clarify the confusion with the groupings used in this book."