Why you need to do serious email marketingplus practical tips and steps for getting powerful business results from email, fast! Press send, make money. Is it really that easy? Before I show you how to use email to reach more prospects, retain more customers, and make more sales, lets discuss your customers love-hate relationship with email. We all love its convenience, but hate how it consumes our day. Not as trendy as Twitter, email is still the 21st centurys messaging workhorse.