Business Models For Dummies

Jim Muehlhausen

John Wiley & Sons

2013

384 páginas

12h 48m

ISBN-13: 9781118612750

Write a business model? Easy. Business Models For Dummies helps you write a solidbusiness model to further define your company's goals and increaseattractiveness to customers. Inside, you'll discover how to: make avalue proposition; define a market segment; locate your company'sposition in the value chain; create a revenue generation statement;identify competitors, complementors, and other network effects;develop a competitive strategy; and much more. Shows you how to define the purpose of a business and itsprofitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best businessmodel possible If you need to update a business model due to changes in themarket or maturation of your company,Business Models ForDummies has you covered.