LeBron, Inc. - The Making of a Billion-Dollar Athlete

Brian Windhorst

Constable

2019

257 páginas

8h 34m

ISBN-10: 1538730871

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.

LEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon: his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James launched a movement among his peers that may last decades beyond his playing days and thus
changed the way most elite athletes manage their careers.

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4 (Muito bom)

Um livro diferente

Este livro é pra quem quer conhecer um pouco da história e o lado empreendedor do atleta LeBron James, desde sua infância no subúrbio até sua ida para Los Angeles. Como ele utiliza sua imagem e influência para aumentar seu império fora das quadras.