How do you get people to see things your way---whether you're aiming for a promotion, a sale, or buy-in on a new idea? Merging research and real-world application, Persuasion Equation is your insightful guide to greater influence. Learn the surprising reasons people say "yes" and how to radiate expertise, win trust, appeal to the heart, and more.
Persuasion Equation
Mark Rodgers
Amacom Books
2020
240 páginas
8h 0m
ISBN-13: 9780814434178
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