Let's Talk Type - An Essential Lexicon of Type Terms by Tony Seddon

Tony Seddon

Thames and Hudson Ltd

2016

192 páginas

6h 24m

ISBN-10: B01K0T3VEM

Have you ever wondered which typeface is used for airport signs? Or about the history behind the Times New Roman font? We are constantly engaging with type, yet many of us struggle to use it effectively or simply to understand the basics.

Let's Talk Type will help to build your knowledge of type and typeface use with a clear and comprehensive 'what is it' and 'why use it' approach to the subject. Five chapters explore topics including the anatomy of type, glyphs, typeface classification, and typefaces ranging from serif and sans serif to script and display. The chapter on typefaces pays particular attention to highlighting key design features and, along with illuminating backstories and tips to aid identification, makes this book the perfect companion for all type enthusiasts and practitioners.

After creating the initial presentation spreads in-house, Brighton based co-edition publisher RotoVision (now part of Bright Press)​​​​​​​ asked me to author this title, published by Thames & Hudson in the UK and Yale University Press in the US. Alongside the text and visual content I took care of the design of the interior, adjusting and refining the layout as I created the material.

The book is split into five chapters covering the widest possible range of typographic terminology that we could include in the 192-page format. Chapter one covers type anatomy, chapter two discusses a range of specific glyphs, chapter 3 explains a broad range of typographic terms, chapter four covers typeface classification, and chapter five features a selection of essential typefaces that any graphic designer might consider adding to their collection.

It's important to note that the UK and the US editions of this book have different titles. The UK edition is titled Let's Talk Type, whilst the US edition is titled Essential Type. The covers (which were designed in-house by the respective publishers) are obviously different but the interiors are identical.