Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. The author is one of the most published professors in the field, sharing exclusive expertise and experience. The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.