Brand Storming - Managing Brands in the Era of Complexity

Michele Fioroni, Garry Titterton

Palgrave Macmillan

2009

256 páginas

8h 32m

ISBN-10: 0230222439

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.