O co-autor do best-seller internacional "Desafio: fazer" criou este guia sobre como vencer os desafios mais difíceis nos negócios da atualidade: a criação de crescimento rentável, orgânico, diferenciado e sustentável. Muitos acham que o crescimento implica a realização de "tacadas de mestre, uma idéia genial, a descoberta do "ovo de Colombo", do produto que revolucionará o mercado. Embora indubitavelmente atraentes e lucrativas, esses grandes achados não surgem todos os dias e, geralmente, ocorrem em ciclos. Neste livro pioneiro, Ram Charan oferece os elementos básicos e as ferramentas que podem colocar sua empresa no caminho do crescimento rentável e sustentado.
Crescimento & Lucro -
Ram Charan
Campus / Elsevier
2004
190 páginas
6h 20m
ISBN-10: 8535214275
Português Brasileiro
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Ram Charan
Ram Charan is a world-renowned business advisor, author and speaker who has spent the past 35 years working with many top companies, CEOs, and boards of our time. In his work with companies including GE, MeadWestvaco, Bank of America, DuPont, Novartis, EMC, 3M, Verizon, Aditya Birla Group, Tata Group, GMR, Max Group, Yildiz Holdings, and Grupo RBS, he is known for cutting through the complexity of running a business in today’s fast changing environment to uncover the core business problem. His real-world solutions, shared with millions through his books and articles in top business publications, have been praised for being practical, relevant and highly actionable—the kind of advice you can use Monday morning. Ram’s introduction to business came early while working in the family shoe shop in a small town in northern India, where he was raised. He earned an engineering degree in India and soon after took a job in Australia. When his talent for business was discovered, Ram was encouraged to develop it. He earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction and was a Baker Scholar, then served on the faculties of Harvard Business School and Northwestern University before pursuing consulting full time.
39 Livros
15 Seguidores
Pradesh, India