Helena Rubinstein pioneered modern cosmetology and built up an entire industry within the space of a few years by marketing formulas which changed women's lives. Her sense of perfection and tireless research are the reason for one of the most succesful cosmetics firms of the twentieth century. In her never-ending quest for beauty, she surrounded herself with works of art, and enjoyed discovering and fostering new artists. Fate and the extraordinary personality of the grande dame of the beauty business both contributed to her now immortalised international renown.