Neste livro são explicadas as forças da mudança que alteram permanentemente muitos setores, o funcionamento de um novo modelo de negócios e como os líderes empresariais sábios usaram seus princípios. Além disso, os autores mostram como a EMC, a Cisco, a Home Depot, a 3M e a Thomson Corporation usaram a estrutura conceitual do modelo de negócios para escolher o que precisava mudar - e o que poderia permanecer inalterado. Nele são oferecidos insights que permitem prever eventos, como condicionar uma cultura para as mudanças necessárias e, o mais importante, como desenvolver líderes capazes de alcançar o sucesso em um meio tão tumultuado. Seu objetivo principal é apontar um modelo que proporciona uma nova maneira de desenvolver uma imagem integrada da realidade do seu negócio, calculada bem no início de qualquer tentativa de planejar seu curso de ação e recalculá-la regularmente à medida que as circunstâncias mudam.
Encarando a Nova Realidade -
Ram Charan
Editora Campus Elsevier
2004
288 páginas
9h 36m
ISBN-10: 8535214950
Português Brasileiro
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Ram Charan
Ram Charan is a world-renowned business advisor, author and speaker who has spent the past 35 years working with many top companies, CEOs, and boards of our time. In his work with companies including GE, MeadWestvaco, Bank of America, DuPont, Novartis, EMC, 3M, Verizon, Aditya Birla Group, Tata Group, GMR, Max Group, Yildiz Holdings, and Grupo RBS, he is known for cutting through the complexity of running a business in today’s fast changing environment to uncover the core business problem. His real-world solutions, shared with millions through his books and articles in top business publications, have been praised for being practical, relevant and highly actionable—the kind of advice you can use Monday morning. Ram’s introduction to business came early while working in the family shoe shop in a small town in northern India, where he was raised. He earned an engineering degree in India and soon after took a job in Australia. When his talent for business was discovered, Ram was encouraged to develop it. He earned MBA and doctorate degrees from Harvard Business School, where he graduated with high distinction and was a Baker Scholar, then served on the faculties of Harvard Business School and Northwestern University before pursuing consulting full time.
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