Core competency-based strategy -

Andrew Campbell, Kathleen Sommers Luchs

Cengage Learning Business Press

1997

327 páginas

10h 54m

ISBN-10: 1861522738

In a highly competitive business environment the ability to develop and maintain core competencies will set both you and your company well ahead of the competition. Core Competency-Based Strategy gives an up-to-the-minute picture of what industry experts have said on the subject and how it relates to business practice. It will provide an accessible and broad-based introduction to Core Competence to newcomers with no previous knowledge of the subject. The reader consists of thirteen full-length articles by international experts in their fields, each one supported by an explanatory introduction. The articles are divided into three sections, covering: - an overview of the subject explaining the main ideas and writers involved in competence theory since the '50s -applications of a core competence approach to major strategic issues -examples of how competence operates on a practical level in multi-business companies and competences are built. Core Competency-Based Strategy addresses all the key topic and issues, taking an accessible and thorough approach to the complex ideas involved in the area. It will prove an invaluable resource for students and practising managers alike.