Managing Quality: The Strategic and Competitive Edge -

David A. Garvin

Free Press

1988

319 páginas

10h 38m

ISBN-13: 9780029113806

One must admire this as a work of erudition. Garvin (Harvard Business School) has assembled a great deal of material to show that U.S. companies often trail far behind foreign competitors (especially Japanese) in providing consumer products and services of superior quality. His indictment of American industry is shattering, but he details how the problem could be overcome. Case studies provide a useful (if sometimes tedious) background to the problem for the businessperson. For the general reader, the book will hold little interest, but for the specialist, it should be required. Recommended for extensive business collections.