In a business world of nonstop change, there's only one way to win the game: Transform it entirely. This requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. In Disrupt, Luke Williams shows exactly how to generate those strategies and deliver those solutions. This book reflects Williams' immense experience creating breakthrough solutions at frog design, one of the world's leading innovation firms. Williams shows how to combine fluid creativity with analytical rigor in a simple, complete, five-stage process for successfully disrupting any market. You'll learn why the most unexpected ideas draw the least competitors--and offer the greatest potential. Then, using many examples and a case study, you'll walk through every step of transforming disruptive ideas from conception to breakthrough business strategy. Craft your disruptive hypothesis Be wrong at the start, to be right at the end Discover your best disruptive opportunities Explore the most unexpected corners of your environment Efficiently shape your disruptive solution Avoid the resource-killer that is "novelty for novelty's sake" Make your winning disruptive pitch Under prepare the obvious, over prepare the unusua