A Designer's Research Manual - Succeed in Design by Knowing Your Clients and What They Really Need

Jennifer Visocky O'Grady, Kenneth Visocky O'Grady

ROCKPORT PUBLISHERS

2009

196 páginas

6h 32m

ISBN-10: 1592535577

This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. Understanding the needs of the client and the client’s market are essential components of creating value.