Web Analytics 2.0 - The Art of Online Accountability & Science of Customer Centricity

Avinash Kaushik

Wiley Publishing

2010

475 páginas

15h 50m

ISBN-13: 9780470529393

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!