Bootstrapping 101 - Tips to Build Your business with Limited Cash and Free Outside Help

Bob Reiss

R&R

2009

188 páginas

6h 16m

ISBN-13: 9780578024134

Many unemployed Americans are discarding their résumés to pursue their dream of owning their own business. Many existing entrepreneurs are struggling to make ends meet in the current economic downturn. Bob Reiss has written Bootstrapping 101 to help these wannabe and existing small business owners improve their odds of success. He shows entrepreneurs how to grow their business with less money than they thought they needed and steers them to free quality advice.
His tips are based on practical experience in the trenches. Topics covered in the book include:

Cash Free Ideas on Barter, Publicity Advertising, Internet, Selling, Outsourcing, Networking, Factors.

Acquiring and Keeping Customers.

Places to Find Free Quality Help.

Maximizing Profits through Correct Pricing.

Creating and Understanding a Cash Flow Statement.

Non-traditional Ways to Get Money.

Key Factors for Entrepreneurial Success.

Resenhas (1)

3 (Bom)

Interessante, mas realmente bastante básico

Achei interessante o autor expor suas próprias experiências, mas achei o livro um pouquinho básico.
Se bem que é esse o propósito do livro já que ele se identifica como 101 (que em inglês é uma forma de dizer que o assunto é introdutório(