The Startup Owner's Manual - The Step-By-Step Guide for Building a Great Company

Steve Blank, Bob Dorf

K & S Ranch

2012

608 páginas

20h 16m

ISBN-13: 9780984999309

The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development Process, helping get it right --and shows you how to "get, keep, and grow" customers--literally every step of the way. It's used by thousands of startups, leading Universities (Stanford, Berkeley, Columbia) and used to train inventors funded by the US National Science Foundation, among many others. The Customer Development process was developed by Silicon Valley serial entrepreneur-turned-educator Steve Blank, and based on his eight valley startups, four of which IPO'd. Blank joined with serial entrepreneur Bob Dorf to build The Startup Owner's Manual as a sequel to Blank's first book, Four Steps to the Epiphany, which sparked the Lean Startup movement. The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

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4.5 (Muito bom)

O livro apresenta bons insights e comentários para quem explora canais fisicos (mais difícil encontrar). De forma geral contribui bastante pra enriquecer a discussão sobre validação, medir e sempre considerar se está no caminho certo.
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