Running Lean - Iterate from Plan A to a Plan that Works

Ash Maurya

O'Reilly

2012

240 páginas

8h 0m

ISBN-1: 0

2ª edição do livro

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

Find a problem worth solving, then define a solution
Engage your customers throughout the development cycle
Continually test your product with smaller, faster iterations
Build a feature, measure customer response, and verify/refute the idea
Know when to "pivot" by changing your plan’s course
Maximize your efforts for speed, learning, and focus
Learn the ideal time to raise your "big round" of funding
Get on track with The Lean Series
Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

Resenhas (1)

4 (Muito bom)

Uma boa base para qualquer startupeiro

O livro apresenta uma boa base para aqueles que desejam iniciar sua Startup. O conceito do Lean de evitar desperdício é bastante focado bem como a exposição da metodologia de Hipótese-Validação. Isso tudo é apresentado dentro das três fases de uma Startup contando com exemplos do próprio autor.

Acredito que o livro exija um pouco mais de abstração para quem não for da área de software, apesar de ainda assim ser aplicável a outros tipos de empreendimentos.

A forma como são expostos os experimentos e as passagens de uma fase a próxima me pareceram bastante longas. Isso pode desanimar o empreendedor novato, mas aconselho ler o livro com bom senso. Se for usá-lo para guiar seu experimento balanceie sua motivação com a validação de suas hipóteses. Isso lhe ajudará a não perder o embalo e dar passos seguros.