Social Media Marketing: A Strategic Approach -

Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

South-Western College Pub

2012

400 páginas

13h 20m

ISBN-10: 0538480874

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.