The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Mike Proulx, Stacey Shepatin
Wiley
2012
272 páginas
9h 4m
ISBN-10: 1118167465
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