Unlabel: Selling You Without Selling Out -

Unlabel: Selling You Without Selling Out

Simon & Schuster

2013

304 páginas

10h 8m

ISBN-1: 0

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This visual blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand, growing a bootstrap start-up into a sustainable business.

Resenhas (1)

5 (Perfeito)

Whats your unfair advantage?

itbut I sensed that we needed something more.

Talk can be romantic, but talk alone is cheap. Its easy to get wound up in the art of creating the slick veneer of brandspeak, but great brands arent built on snappy copy or slick graphic design. Theyre established through the relentless repetition of promising something and then delivering on what they promised, often beyond expectations.

Our revenue had eclipsed $100 million, Im in the CFDA, and the Eck? brand was humming. With this veneer of success, its easy to lose sight of WHAT YOU DO NOT KNOW.

Theres an old Turkish proverb that says, Its never too late to turn around if youre going in the wrong direction. Yes, its good to have a strong point of view, but it cant be removed from some basic realities.

Find a new paradigm, a new medium, a more creative way to reach your audience. Showcasing is good. Theater and romance are necessary. But dont compete on dollars. Compete on ideas. Maybe you have to do one or two runway shows to prove your chopsfine, get it off your chestbut then challenge yourself to grow outside the lines.

Its important for youfor all of usto be accountable to our own measures for success, not just the arbitrary rubrics of others. We live in a world that measures wealth by numbers, and schools that measure learning by standardized test scores. Whos testing the testers? Whos measuring the measurers?