The Long Tail - Why the Future of Business is Selling Less of More

Chris Anderson

SmarterComics

2011

52 páginas

1h 44m

ISBN-13: 9781610660068

Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.