Pick Me - Breaking Into Advertising and Staying There

Nancy Vonk, Janet Kestin

John Wiley Trade

2005

240 páginas

8h 0m

ISBN-10: 0471715573

Chief Creative Officers of Ogilvy & Mather help you navigate the exciting, crazy, and treacherous world of advertising Making it in advertising is tough. Even with a degree and a terrific portfolio, it’s hard to get a job. In Pick Me!, Nancy Vonk and Janet Kestin offer a primer for students and junior ad professionals who want to make their mark in advertising. The creators of 'Ask Jancy,' a popular online forum on one of the world’s leading advertising Web sites, answer questions asked by up-and-comers in their trademark straight-talking style. Pick Me! covers everything from choosing the right school to creating a winning portfolio to getting the interview, landing the job, weathering office politics, and starting a successful career. The book also includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad exec, and what they know now that they wish they’d known then.