Digital Fonts - The Complete Guide to Creating, Marketing and Selling

Alec Julien

Thames & Hudson

2012

208 páginas

6h 56m

ISBN-13: 9780500290460

Packed with step-by-step tutorials and interviews with professional font designers, Digital Fonts is a comprehensive and practical guide that explores every aspect of the font creation process, from sketching initial letterforms to mastering the font creation software packages Fontlab and Fontographer.
Significantly, this book is also the first of its kind to address the important issue of how designers can best market and sell their fonts, and includes advice on copywriting and working with foundries, as well as how designers can set up their own foundries.
Throughout the book, screen grabs and illustrated diagrams accompany clear, accessible and step-by-step text, clarifying every process and arming readers with all the essential information they need.
Interviews with professional font designers and foundry owners provide an insight into their working processes, while accompanying portfolios demonstrate a wide range of inspirational font styles.