Brutal Simplicity of Though - How it changed the world

M&C Saatchi

Ebury Press

2013

111 páginas

3h 42m

ISBN-13: 9780091957025

Simplicity looks easy. It's not. It's easier to complicate than simplify.

Now in a pocket-sized format, Brutal Simplicity of Thought, presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.

Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.