Refining Design for Business

Michael Krypel

Pearson Education

2013

293 páginas

9h 46m

ISBN-13: 9780321940889

In this book, you will learn how to: * Change the standard design process most companies follow to enhance accountability for generating business and customer value, while creating new opportunities for collaboration and innovation.* Use qualitative and quantitative research to uncover customers' unmet needs, and A/B test new designs to help customers accomplish their goals.* Apply customer-centric design principles based on the advice of experts from Google, Facebook, The Washington Post, Saks Fifth Avenue, and others, who share how they they help their customers with before-and-after examples of their designs