In 'Switch', authors Chip and Dan Heath delve deep inside the human psyche to explain why this should be so, but they also argue that once we understand how our minds function, there are practical steps we can take to overcome our inbuilt resistance to change. And the results can be extraordinary.
Switch -
Chip Heath
Random House LCC US
2011
320 páginas
10h 40m
ISBN-13: 9780307885036
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