Bargaining for Advantage - Negotiation Strategies for Reasonable People

    G. Richard Shell

    Penguin Books
    2006
    320 páginas
    10h 40m
    ISBN-13: 9780143036975

    Combining insights in negotiation research with the tactics used by some of the world's leading business strategists, Bargaining for Advantage is a practial guide to becoming a more effective negotiator. Richard Shell explores the hidden psychology and patterns that govern every bargaining situation. Driven by stories about everything from hostage taking and high stakes business deals to everyday encounters, this work offers a step-by-step approach that draws on your own communication style to make you a skilful negotiator.

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