Content Marketing Playbook - Master the Art of Content Marketing

Sujan Patel, Rob Wormley

Sujan Patel, Rob Wormley

2015

150 páginas

5h 0m

ISBN-10: B013IWFF2Y

In recent years, content marketing has become THE number one way to increase web traffic, build brand reputation, connect with new customers, and grow your business.

This book will help you understand how to master content marketing, direct marketing, customer engagement, blogging for business, and brand awarness. In it, Rob and Sujan don't just write about the benefits and value of content marketing, direct marketing, and other marketing channels. They also reveal the actual strategies, processes, best practices, tips, and tools that they've both personally used (and continue to use) to help hundreds of companies boost web traffic, brand awareness, and conversions.

To survive and thrive in business today, you have to invest in content marketing. But here's the problem: if you're new to content marketing, it's not very easy to know where to start, and it's even harder to know where to go next once you do finally get the wheels rolling.

The book will help you hit the ground running, make the right moves, see real ROI, and use content marketing to take your business to the next level.