Instant - The Story of Polaroid

Christopher Bonanos

Princeton Architectural Press

2012

192 páginas

6h 24m

ISBN-13: 9781616890858

"Pictures in a minute!" In the 1950's, '60s, and '70s, Polaroid was the hottest technology company on Earth, an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple, and the comparison is true. Jobs's hero, Edwin Land, Polaroid's visionary founder, turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid, a richly illustrated, behind-the-scenes look at the company, tells the tale of Land's extraordinary and beloved invention. From the introduction of Polaroid's first instant camera in 1948 to its meteoric rise and dramatic collapse into bankruptcy in the 2000s, Instant is both a cautionary tale about tech companies that lose their edge and a remarkable story of American ingenuity.

Resenhas (1)

5 (Perfeito)

Um boa descrição da história

A história da polaroid descrita através de uns lançamentos. bastante superficial no que tange ao processo contra a kodak.