Consumer Behavior: Buying, Having, and Being: United States Edition

Name: Consumer Behavior: Buying, Having, and Being: United States Edition
Author: Michael R. Solomon

Michael R. Solomon

Pearson

2001

570 páginas

19h 0m

ISBN-10: 013091360X

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For consumer behavior courses.This text is the leading undergraduate book for consumer behavior. It's very current, hip and engaging, while reflecting the latest research.

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