The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it’s an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
The Real Madrid Way - How Values Created the Most Successful Sports Team on the Planet
Steven G. Mandis
BenBella Books
2015
344 páginas
11h 28m
ISBN-13: 9781942952541
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