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    Onward: How Starbucks Fought for Its Life Without Losing Its Soul

    Howard Schultz, Joanne Gordon

    Rodale Press
    2012
    350 páginas
    11h 40m
    ISBN-13: 9781609613822
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    In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadershiplessons behind the global coffee company's comebackIn 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

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